Toy Manufacturing Startup Bidso Raises ₹63 Crore in Series A Led by Blume Ventures to Scale Global Footprint

Bidso, a fast-rising design-led manufacturing platform for the toy and consumer goods industry, has successfully raised ₹63 crore ($6.7 million) in a Series A funding round. The round was spearheaded by Blume Ventures, with significant participation from existing investors Peer Capital and Sadev Capital. The total fundraise includes ₹51 crore in equity and ₹12 crore in venture debt provided by Alteria Capital.

This investment marks a pivotal moment for the Indian toy industry, which has seen a 239% growth in exports over the last decade. Bidso aims to utilize the fresh capital to bolster its core team across design and operations, expand its manufacturing footprint, and accelerate growth in both domestic and international markets.

Disrupting the Supply Chain with an Integrated ODM Model

Founded in 2022 by Vivek Singhal, Rahul Agarwal, and Aditya Krishnakumar, Bidso operates as a full-stack Original Design Manufacturer (ODM). Unlike traditional contract manufacturers, Bidso manages the entire value chain—from initial product conceptualization and industrial engineering to licensing and final production.

The startup’s integrated platform enables consumer brands to launch high-quality, customized products at unprecedented speeds. "We are disrupting the traditional manufacturing bottleneck by integrating product design and licensing execution directly into the supply chain," said Vivek Singhal, Co-Founder and CEO of Bidso.

Strategic Licensing and Rapid Scaling

A major growth lever for Bidso has been its aggressive acquisition of global manufacturing licenses. The company currently holds rights for world-renowned franchises, including:

• Harry Potter and Transformers
• Peppa Pig and Hello Kitty
• NASA and Chhota Bheem

These partnerships have allowed Bidso to more than double its revenue over the past 12 months. The company currently operates six manufacturing facilities across India—including units in Delhi NCR, Goa, Rajkot, and Pondicherry—using a Franchise-Owned, Company-Operated (FOCO) model. This asset-light approach allows Bidso to scale capacity rapidly, with plans to increase annual production capacity from ₹120 crore to over ₹240 crore by 2027.

Capitalizing on the "China+1" Strategy

The investment comes at a time when global retailers are desperately looking to diversify supply chains away from China. Sajith Pai, Partner at Blume Ventures, noted, "After textiles, toys is shaping up to be one of the bigger beneficiaries of the China+1 shift, and Bidso is one of the very few Indian manufacturers actually equipped to serve that demand today."

While currently dominant in the "ride-on" category—including kick scooters, tricycles, and baby walkers—Bidso plans to leverage its plastic molding and metal fabrication expertise to expand into adjacent categories like household appliances and baby gear.