D2C Food Brand Anveshan Eyes ₹200 Crore Funding; Valuation Poised to Double Amid Rapid Growth

Anveshan, the fast-growing health-focused Direct-to-Consumer (D2C) food brand, is reportedly in advanced discussions to secure a fresh funding round of ₹150 to ₹200 crore. According to industry sources, the investment is likely to be led by Vertex Ventures and the International Finance Corporation (IFC), the private sector investment arm of the World Bank Group.

This capital infusion marks a significant milestone for the six-year-old startup, with its valuation expected to more than double. Currently projected at ₹900–₹1,000 crore, this new valuation would represent a 2.3X jump from its previous standing of approximately ₹430 crore in April 2025.

Explosive Revenue Growth and Quick Commerce Success

The surge in investor interest follows a stellar financial performance. Anveshan is on track to close FY26 with revenues between ₹200 and ₹220 crore, a massive leap from the ₹75 crore recorded in FY25. The company is currently operating at an annualized revenue run rate (ARR) of ₹325–₹350 crore.

A key driver of this growth has been the brand’s aggressive adoption of quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart. By leveraging these 10-minute delivery channels, Anveshan has successfully scaled its distribution across urban markets, significantly increasing repeat purchase rates among health-conscious consumers.

From A2 Ghee to a Diversified Food Portfolio

Founded in 2020 by IIT Guwahati alumni Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan initially gained fame for its A2 cow ghee prepared using the traditional bilona method. Since then, the brand has diversified into a comprehensive range of minimally processed products, including:

• Cold-pressed cooking oils
• Raw forest honey
• Stone-ground flours (Atta)
• Authentic spices and superfoods

The brand’s "farm-to-fork" model, which involves setting up micro-processing units in rural areas to empower local farmers, continues to be its core USP, ensuring 100% traceability and purity.

A Hotbed for D2C Food Investments

The news comes amidst a broader funding boom in the Indian clean-label food sector. Several peers have recently closed significant rounds:

• Akshayakalpa Organic is raising ₹175 crore.
• The Whole Truth secured $51 million in a recent round led by Sofina.
• Two Brothers Organic Farms raised ₹110 crore late last year.