Google reveals the screenless Fitbit Air, which resembles Whoop

Google has officially unveiled the Fitbit Air, a new screenless health and fitness tracker designed to compete with minimalist wearables like Whoop. Priced at $100, the Fitbit Air focuses on simplicity, comfort, and continuous health monitoring while reducing the distractions commonly associated with smartwatches.

The company says the new wearable is aimed at users who find traditional fitness devices too bulky, expensive, or complicated. With its compact design and lack of a display, Google wants the Fitbit Air to blend naturally into daily life while allowing users to “live in the moment” without constantly checking notifications or screens.

Despite its minimalist appearance, the Fitbit Air includes a wide range of advanced health and wellness tracking features. The device supports 24/7 heart rate monitoring, heart rhythm tracking with AFib alerts, blood oxygen measurement, resting heart rate tracking, heart rate variability analysis, sleep stage monitoring, and workout tracking. It also automatically detects common activities and exercise routines, with Google stating that the system becomes more personalized over time as it learns user habits.

The Fitbit Air is significantly smaller and lighter than previous Fitbit devices. According to Google, it is 25% smaller than the Fitbit Luxe and 50% smaller than the Fitbit Inspire 3. The device weighs only 12 grams with the band attached and 5.2 grams without it, making it one of the lightest wearables in Google’s lineup.

Users will manage their health data through the newly rebranded Google Health app, formerly known as the Fitbit app. The app serves as a centralized platform for tracking fitness, sleep, and wellness metrics while integrating AI-powered insights.

One of the standout features of the Fitbit Air is its compatibility with the Pixel Watch. Google says users can wear the Pixel Watch during the day for smartwatch functions and switch to the lighter Fitbit Air at night or during workouts for improved comfort.

Battery life is another major focus. Google claims the Fitbit Air can last up to one week on a single charge. Fast charging support allows the device to gain enough power for a full day of use in just five minutes. Additionally, the wearable is water-resistant up to 50 meters, making it suitable for swimming and other water-related activities.

Alongside the Fitbit Air, Google also launched Google Health Coach, a Gemini-powered AI health coach available through Google Health Premium subscriptions. The AI assistant can create personalized workout plans, analyze sleep patterns, and provide wellness guidance tailored to user goals and lifestyle habits.

The Fitbit Air will launch with three band options, including the breathable Performance Loop Band made from recycled materials, the waterproof Active Band, and the premium Elevated Modern Band. Pre-orders are open now, with official sales beginning on May 26.

The launch reflects Google’s broader push into AI-driven health and wellness, combining lightweight hardware with intelligent software to create a more personalized fitness experience.