According to its worldwide director of AI and data science, Prosus places a large wager on Indian consumer businesses

Consumer-focused businesses in India remain a key priority for global tech investor Prosus, a senior company executive said, indicating that investments in the country will continue.

Speaking on the sidelines of the AI Impact Summit, where a Prosus-BCG white paper titled ‘AI for All — Catalysing Jobs, Growth, and Opportunity’ was released, Prosus Global Head of AI and Data Science Euro Beinat said the company remains committed to India.

“At this point, we do not want to make an announcement, but investments in Indian firms will continue. We are looking at India not just because it is large and has fast growth potential, but because it’s a place where we can learn,” Beinat said.

Prosus, which is majority owned by South African firm Naspers, is among the world’s largest technology investors. It has backed several major Indian startups, including Meesho, PayU, and Swiggy.

Earlier, at the World Economic Forum in Davos, Prosus CEO Fabricio Bloisi said the company aims to grow the value of its India portfolio to $50 billion over the next four years. Beinat added that further announcements in this direction could be expected soon.

When asked about sectors likely to see an AI-driven boom in India, Beinat avoided making specific predictions but highlighted consumer industries as a major focus area.

“Consumer industries are extremely important here, and everything related to consumer businesses is booming. That’s the area where we focus, and that’s where we will continue to invest,” he said.

Commenting on the summit, Beinat described it as a large and impactful event, noting the scale and pace of developments in the AI ecosystem.